Our Blog

Story38 Alliance is Closing Up Shop for Now! June 15 2017

Dear Friends, Customers, and Supporters, I wanted to let you know that for now, I’m closing down Story38 Alliance to focus on some new priorities, which means we won’t be selling any more bags for the time being. The process of designing The Carrier and creating Story38 Alliance as a company has been an amazing journey. I truly appreciate the support and love from the endurance athlete community. I have...

The Carrier is Featured in Triathlete Magazine! January 26 2017

We’re so honored that The Carrier has been selected as one of just five Kickstarter projects to be profiled in the January/February issue of Triathlete Magazine! If you're a subscriber or want to pick one up, The Carrier appears on page 39 of the magazine. Or, you can read the feature below!

The Final Race of the Season October 12 2016

As we all transition from triathlon season to the mellow golden days of autumn, it’s a great time to reflection how the season went and think about plans for next year. For Matt Ginder-Vogel, the season concluded with the final race in the Wisconsin Tri Series, the Devil’s Challenge Triathlon in beautiful Devil’s Lake State Park. On a foggy morning, Matt gathered with his age group to swim ¼ mile...

Always on the Run August 03 2016

Matt Ginder-Vogel is on the run. His first sprint distance triathlon in years is coming up, and he’s got to be able to finish strong. Matt’s been running regularly since college (that’ll happen when you date a cross-country runner) and finds it to be the one form of exercise he can usually pull off, even when life is crazy. “I’ve got two high-energy kids who each took forever to sleep...

Training for the Ride July 14 2016

By now, you’re pretty familiar with Matt Ginder-Vogel, college professor, husband, dad, and returning triathlete. Matt’s been a cyclist since he went to graduate school in California, where he rode regularly from Palo Alto to the coast with other grad student friends and regularly commuted to work by bike, which he’s continued to do in every city in which he’s lived. He took up mountain biking in 2002, which he...

Going Swimmingly: Triathlon Swim Training June 29 2016

Last week, we introduced you to Matt Ginder-Vogel, a college professor, husband, and dad in his late thirties who’s getting back into triathlon.   In college, Matt was captain of his swim team and swam freestyle and butterfly events. In graduate school, he swam with Menlo Masters, coached by Tim Sheeper, who also coaches Bay Area triathletes. Now that he’s back in the pool, not just to crank out bleary-eyed...

Back in the Saddle: One Man’s Return to Triathlon June 24 2016

  Meet Matt Ginder-Vogel. College professor, husband, dad. He swam at Carleton College, continued to swim with master’s teams in California and Delaware, and competed in a few triathlons, before getting a faculty job at the University of Wisconsin-Madison and having two children who didn’t sleep much. It’s amazing what sleepless, busy children will do to triathlon training. Running he could do—in the mornings, with the dog. He rode his...

Pack Your Carrier for Training, Racing, and Travel May 25 2016

  As the 2016 triathlon season gets underway, we wanted to give you some ideas about how you can pack your carrier.     Packing for Track and Swim Workouts   Sure, you can take your entire Carrier to the track or pool--and you might want to, if you plan to shower and change before you head home. But you can also pull out the Carrier’s swim compartment and use...

Winter Training Ideas February 18 2016

If you aren’t lucky enough to live in a warm climate, like California, Arizona, or Florida, or even a mild one, like the Southeast or the Pacific Northwest, winter can present a challenge—or an opportunity—to switch up your training. Those of us on the Story38 Alliance team who live in cold winter climates take the glass is half full approach—we embrace the chance to do a little more cross-training and...

2016: The Year of the Anti-Resolution February 01 2016

I'm not big on New Year's resolutions. There's so much pressure when the New Year arrives to set all of these goals and then tell yourself you have to achieve them.  Goals are great, but they can feel daunting and lofty. I believe we can take some of the pressure off of ourselves by focusing more on the execution—the much smaller, incremental steps it takes to achieve them. Many endurance athletes...

TRS Triathlon Rocks. Here’s Why You Should Check it Out. August 14 2015

Our tribe has many types of triathletes.—after all, we’re all doing this for different reasons. Some of us make sure we maintain our average speed on our bike commute to work. Some of us obsessively check our fitness monitors. Some of us plan our social life around training—oh, wait; our social life is our training! And many of us immerse ourselves in triathlete media. You know, Triathlete Magazine, Runner’s World,...

Pack your shit. It's time. August 08 2015

Racing triathlons is purpose driven. We each have that thing that moves us – goal, reason, story, mission – we each have our own name for it. We train by putting in the hours, miles, and intensity. We research, discuss, and test our wetsuits, bikes, helmets…all that gear, to figure out what works best for us. There’s also the nutrition. The bars, electrolytes, salt that fuel the body and mind....