Privacy Policy


We have prepared this Privacy Policy to describe to you our practices regarding the Personal Data (as defined below) that we collect from users of our website. By using our site, you agree to Story38 Alliance’s Privacy Policy.


Story38 Alliance is committed to ensuring that your privacy is protected and has implemented a variety of security and policy measures to maintain the privacy of your Personal Data. Should we ask you to provide Personal Data when using this website, such information will only be used in accordance with this Privacy Policy.


Story38 Alliance does not collect any information except that which you provide. We do not provide information to agencies or companies for marketing or commercial purposes. However, on rare occasions, we may disclose specific information upon governmental request, in response to a court order, or when required by law to do so. Furthermore, we may disclose your information to third parties, such as our commerce software platform provider, credit card companies, debit card companies, or other payment processors, to the extent necessary to fulfill purchases you make through our website, to help improve our users' experiences on our website or for other purposes stated in our commerce software platform provider's privacy policy. Otherwise, we will not disclose your personal information to any third party without your consent.


Story38 Alliance may collect the following information: customer names, company affiliation, shipping/billing addresses, phone numbers, e-mail addresses, IP address, device data, payment details, gender, and information regarding your endurance sport, training, and racing habits. To the extent you make purchases through our website, we may also collect shopping/browsing history and credit card information (collectively, “Personal Data”). We maintain the data you provide to us in a secure database.


We may also use some of the Personal Data such as e-mail addresses for communications, marketing, and promotional purposes, including providing you with offers for discounts or promotions, information about new products or new features, and other Story38 Alliance updates and newsletters.


Cookies are small text files placed on your computer in order to help websites like ours retrieve information vital to providing the best possible service.  We use cookies to recognize your device and provide you with a personalized experience. We also use cookies to serve customized ads from Google and other third-party vendors. Our third-party advertisers use cookies to track your prior visits to our website and elsewhere on the Internet in order to serve you customized ads. Opting out: You may be able to opt out of customized ads by visiting the Ads Preferences Manager, and the Google Analytics Opt-out Browser Add-on. If you use our website without opting out, this means that you understand and agree to data collection for the purpose of providing you with remarketing ads.

More about cookies: The purpose of a cookie is to identify you electronically, store your preferences for viewing our webpages, allow “remarketing” relevant to your interests based on your visits to our site, and show you relevant ads on our website and across the Internet. Cookies are stored on your device to assist us in providing and improving our Services. For example, we use cookies to keep you logged into your account and we use data collection devices such as Google Analytics to help analyze our web page flow, measure promotional effectiveness and to provide you with information relevant to your interests. Through first party and third party cookies, third parties may collect information about you while you are visiting Shopify-hosted webpages and other websites. They may use this data to show you advertisements on Shopify-hosted webpages and across the Internet based on your prior visits to these sites. We do not collect this information or control the content of the advertisements that you will see. For additional information about how Shopify shares Personal Information with third parties, please read its privacy policy.


This website may contain links to other third-party websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over the operation of other websites. Therefore, we cannot be responsible for the protection and privacy of any information which you provide while visiting such external sites. For questions about these third-party sites, please consult their individual privacy policies.


Story38 Alliance reserves the right at our discretion to change, modify, add, or remove portions of this policy at any time. If this policy changes in the future, we will let you know by posting the updated policy on our site with the most recent modification date. Please check this page periodically for changes. Your continued use of our site following the posting of the revised policy means you accept the changed policy.


This Privacy Policy was last modified on July 16, 2015. If there are questions about our Privacy Policy, you may contact us via e-mail.